In spring 2011 Oulu Student Entrepreneurship Society organized a business model innovation challenge for students of University of Oulu and Oulu University of Applied Sciences and for other entrepreneurial minded. The competition was a great chance to launch a start-up and make an entrepreneurial dreams come true. "VTT provides researched technologies you can start building your business model on. Winning teams have a chance to utilize the technology in their pursuit for entrepreneurial glory".
GST Graafinen Studio was chosen to create a layout to innovation challenge. It included a poster, 2-page flyer, a stand and also layout for OuluSES webpages. An inexpensive way to promote and advertise the event and the competition.